What is POAS®?
POAS is a marketing KPI calculated by dividing Gross Profit by Ad Spend.
This ensures break-even is always 1, so you know exactly how much profit you make on each $1 spent on ads. Decisions get a lot easier.
Grow profit, not just revenue
Profit Bid connects your store to Google Ads, Meta, TikTok, Microsoft, Pinterest, and Amazon with real profit data — POAS bidding, smart labels, and automation that scales winners.
- In progress
- Active
- Active
- Active
- Active
- Active
- Active
Scale with confidence. Connect your store once — Profit Bid syncs COGS, fees, and VAT into every SKU, then pushes real POAS targets to Google Ads, Meta, TikTok, and more so you scale winners, not revenue illusions.
10M+
orders analyzed for profit monthly
50ms
average ad platform sync time
99.99%
platform uptime
Live POAS, margins, and net profit — scale what actually makes money1 / 8
One integration. Every platform gets better data.
12 supported platforms. Connect once. Profit signals flow automatically.
E-commerce platforms
- WooCommerce
- Shopify
- BigCommerce
- PrestaShop
- Shopware
- OpenCart
Ad platforms
- Google Ads
- Meta Ads
- TikTok Ads
- Microsoft Ads
- Pinterest Ads
- Amazon Ads
All store platform guidesAll ad integration guidesCustomer case studies
Why Profit Bid
Why bid on profit, not revenue?
Most Google Ads, Meta, TikTok, and Smart Bidding strategies chase revenue or ROAS, so they keep spending on orders that look great but lose money once the cost of goods, shipping, transaction fees, and VAT are taken out. Profit Bid turns revenue-based bidding into true profit-based bidding by feeding real POAS (Profit on Ad Spend) data back to your ad platforms — so every campaign is optimized to grow profit, not just top-line revenue.
Profit Bid connects your online store — Shopify, WooCommerce, BigCommerce, PrestaShop, Shopware, or OpenCart — and calculates the real net profit of every order and every SKU. A first-party tracking pixel captures each ad click on your own domain, matches it to the resulting order, and uploads margin-weighted conversions to Google Ads, Meta, TikTok, Microsoft Ads, and more. Smart Bidding then learns from profit instead of revenue, so it scales the products and campaigns that actually make money.
Automatic A/C/X product labels sort your catalog into winners, borderline products, and losers based on POAS, then sync those labels to Google Ads, Meta, and your other channels so budget flows to the winners and drains away from unprofitable revenue. The result is a profit-first account you can scale with confidence — less wasted spend, less manual work, and clearer reporting on the profit behind every click.
What is profit-based bidding?
Profit-based bidding optimizes ad spend against gross profit per order instead of revenue or ROAS. Learn how profit-based bidding works and why it beats revenue-only Smart Bidding.
What does POAS mean?
POAS stands for Profit on Ad Spend — profit divided by ad spend. Our the POAS glossary and POAS guides explain the metric and how to track it.
Which platforms are supported?
Profit Bid works with major stores and ad networks. Browse the supported store platforms and ad platform integrations to see everything you can connect.
How does tracking work?
A store-hosted pixel records click IDs, respects consent, and ties them to orders for accurate profit attribution. Explore every Profit Bid feature to see the full tracking and automation pipeline.
What does it cost?
Plans start low and scale with your store. See plans and pricing, or start a free trial and connect your store in minutes.
Does it actually improve profit?
Merchants use POAS bidding to cut wasted spend and grow margin. See real results in customer stories and verified reviews from stores already bidding on profit.
Featured on
Trusted by merchants worldwide. Read customer reviews on Profit Bid.